Drawings and characters for the mother’s day campaign (“Mom Smile”) by department store chains Mitsukoshi and Isetan. The posters were put up all over Tokyo. The works were also used in the stores, for neon signs, shop window decoration, animations for TV screens, stickers, plastic bags and flags, amongst others.
Mom Smile Campaign
illustrations for a campaign
Illustrations for the Mom Smile Campaign of Isetan and Mitsukoshi in Tokyo created by Illustrator Carolin Loebbert.
Illustrations for the Mom Smile Campaign of Isetan and Mitsukoshi in Tokyo created by Illustrator Carolin Loebbert.
Illustrations for the Mom Smile Campaign of Isetan and Mitsukoshi in Tokyo created by Illustrator Carolin Loebbert.
Illustrations for the Mom Smile Campaign of Isetan and Mitsukoshi in Tokyo created by Illustrator Carolin Loebbert.
Illustrations for the Mom Smile Campaign of Isetan and Mitsukoshi in Tokyo created by Illustrator Carolin Loebbert.
Illustrations for the Mom Smile Campaign of Isetan and Mitsukoshi in Tokyo created by Illustrator Carolin Loebbert.
Illustrations for the Mom Smile Campaign of Isetan and Mitsukoshi in Tokyo created by Illustrator Carolin Loebbert.
Illustrations for the Mom Smile Campaign of Isetan and Mitsukoshi in Tokyo created by Illustrator Carolin Loebbert.
Illustrations for the Mom Smile Campaign of Isetan and Mitsukoshi in Tokyo created by Illustrator Carolin Loebbert.
Illustrations for the Mom Smile Campaign of Isetan and Mitsukoshi in Tokyo created by Illustrator Carolin Loebbert.